Marketing News

Advertising’s 10 Greatest Icons

Author Image

By: TOM BRANNA

Editor

The Museum of Broadcast Communications is honoring SC Johnson’s well-known Raid bugs as one of “Advertising’s 10 Greatest Icons.” In addition to the recognition, the pesty Raid bugs are included in a multimedia exhibition running at the Museum now through Oct. 31, 2015. In 1956, Sam Johnson, the company’s fourth generation leader, led the team that developed the first water-based aerosol insecticide that could be used inside as well as outside the home. To help launch Raid House & Garden...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters